✨ Free Deliveryon all physical orders over €150
Answers for buyers working out what counts as permitted use, where permission is needed, and how commercial and personal use differ.
Use this page when the main question is what you can do with footage once you have it.
Direct answers for buyers comparing options before they move further into the site.
Not for most public, commercial, or editorial uses.
If the footage is copyrighted and you are using it beyond private personal viewing, you should assume permission is required.
Commercial use usually means the footage supports a business, organisation, campaign, client, or promotion.
Yes, but the answer depends on what kind of social media use it is.
Private personal posting is different from branded, client, promotional, or paid social use.
No. Buying or licensing footage does not usually transfer copyright ownership.
You receive permission for a defined use rather than acquiring the underlying rights.
Personal use is private. Commercial use supports business, promotion, or client-facing activity.
The same footage can sit in different categories depending on where and why it is published.
Not automatically.
A new campaign may fall outside the original scope if the audience, territory, timing, or media plan has changed.
Possibly, but that depends on the permitted use.
Usage permissions should match the way the footage is adapted and published.
If you are ready to confirm permissions, go to licensing. If you are still choosing source material, return to the footage page first.