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Answers for buyers trying to understand licensing, pricing factors, and rights-managed aerial footage before they request approval.
This page supports licensing decisions while pointing you back to available footage when you are choosing the right asset.
Direct answers for buyers comparing options before they move further into the site.
Drone footage licensing cost depends on the intended use.
The price is shaped by how widely and how long the footage will be used.
A short local use is different from a multi-market campaign or wider distribution plan.
Yes, advertising use normally requires a commercial licence.
If the footage is helping market a service, product, property, or destination, that is usually treated as commercial usage.
If the footage is being used beyond private personal use, a licence is usually required.
That includes most campaign, brand, client, editorial, and promotional contexts where the footage is published or distributed.
Rights-managed means the licence is tied to a defined use rather than being unlimited.
The agreed scope usually reflects the project, where it appears, and how long it runs.
Yes, editorial use may be available for suitable publishing and documentary contexts.
Editorial use supports reporting, documentary, educational, or feature work rather than direct promotion.
The scope changes when the planned use changes.
Use the licensing page for the deeper decision layer, or return to the footage collection if you are still choosing the right asset.