The Journal
Behind the scenes, photography tips, and stories from the Irish landscape.

Do You Need Permission to Use Aerial Footage in Marketing?
A practical guide to whether you need permission to use aerial footage in marketing, including licensing, commercial rights, business use, and common mistakes brands make.

What Businesses Need to Know Before Using Drone Footage
A practical guide for businesses using drone footage, covering licensing, commercial rights, marketing usage, brand risk, and what to check before using aerial content.

Royalty-Free vs Licensed Footage: What’s the Difference?
Confused about royalty-free and licensed footage? This guide explains the differences and helps you choose the right usage model.

How Much Does Drone Footage Cost in Ireland?
A practical guide to drone footage pricing in Ireland, including what affects cost, how licensing scope changes value, and why pricing depends on the actual use of the content.

Personal vs Commercial Drone Footage: What You’re Actually Allowed to Do
A clear guide to the difference between personal and commercial drone footage use, including what counts as business use, marketing use, client work, and when a commercial licence is needed.

How to License Drone Footage in Ireland (Complete Guide)
A complete guide to licensing drone footage in Ireland, including personal vs commercial use, exclusivity, territory, duration, and what buyers should check before using aerial content.